Woman-Centric Matters, a division of Design Basics, the nation’s largest home plan design service to the building industry, announced today that H&S Covenant Homes, headquartered in Stilwell, Kansas, has been licensed as the area’s exclusive Woman-Centric Matters home builder.

Woman-Centric homes intuitively appeal to women, according to Linda Reimer, President of Design Basics. Reimer explained that after conducting numerous focus groups with women of all ages and backgrounds from across the country, Design Basics discovered there are four primary aspects that are important to women when selecting a home plan: flexible living spaces; entertaining; storage; and de-stressing areas. “Because of the livability of woman-centric homes, the homes are popular with men, too. From both an economic and a design standpoint, builders just can’t afford to continue offering the same old home designs. You have to look at a design through the lens of ‘how does the home live?’ because that’s the way women view a home,” said Reimer.

Frank Pikus, President of H&S Covenant, said he was convinced of the value of the Woman-Centric approach after participating in a Woman-Centric builder’s seminar at the Omaha, Nebraska, headquarters of Design Basics. “It was as if a light bulb went on in my head,” said Pikus, continuing “Our whole industry is based on men building homes they think women should like, and now we have concrete direction to build houses that answer the specific wants and needs of women buyers.” John Menghini, Jr., Vice President of Sales & Marketing for H&S Covenant explained that “Our entire approach to designing, constructing and selling homes will be revolutionized in the next few months.” Menghini went on to say that “We feel fortunate to be able to bring the Woman-Centric research and insights to the Johnson County market.” Tracy Hall, Vice President of Construction, said “that many of the company’s best-selling plans are being revamped to insure they reflect the specific Woman-Centric design criteria.” Hall added “We will be unveiling our first Woman-Centric home in Coffee Creek Crossing in conjunction with the Parade of Homes in late September.”